Most people aren’t rocking the same hairstyle they did in the ’80s. Styles have changed a lot in the last 30 to 40 years. Web designs change even faster than fashion or hairstyles. If you haven’t redesigned your website in the last couple of years, it’s probably time for a refresh. You don’t want a mullet or curly perm homepage. Keeping pace with modern designs is just one of the reasons to redesign your website.
From purchases to leads, your website is perhaps the most crucial step in your buyer journey. If your website isn’t delivering results, it could mean the site has an issue that a redesign could solve.
Common reasons to redesign your website include:
- Updating your branding
- Improving search engine optimization
- Increasing your conversion rate
- Adding more functionality
- Optimizing for mobile
Top 5 Reasons to Redesign Your Website
A visitor decides in the blink of an eye whether they’ll stay on your website or search elsewhere. The vast majority (about 95%) of a visitor’s initial impressions of your site are design-related.
If that’s not enough to convince you to redesign, there’s more information below on the five most common reasons to redesign your website.
1. Updating Your Branding
Your website is often the first touchpoint potential customers have with your business. You want to make an excellent first impression.
When determining if your website needs rebranding, consider the following elements:
- Logo. Does your website use the most current version of your logo? Is the logo clear and crisp, or is it pixelated? Is the logo sized appropriately, or is it stretched out?
- Colors. Does the website color palette match your brand? Are the colors consistent?
- Typography. Is the font easy to read? Does it match the typefaces your business uses in other collateral?
- Photography. Are the photos on your website up-to-date? Are the images clear and sized correctly?
Businesses often update their branding but don’t completely rebrand their websites. A half-old half-new-looking website leads to confusion from prospective customers. If someone goes to your website because of something they saw on Facebook or in a printed brochure and sees a different logo, they might assume they’re on the wrong site. Your branding elements should be consistent across all channels.
2. Improving Search Engine Optimization
You can have the most beautiful website in the world, but it won’t matter if no one can find it. Any website redesign must include a plan for search engine optimization. You need to make sure the code, design, and content are formatted, so search engines like Google can scan and index your site’s pages.
Anything from how fast the site loads to how you organize content can impact search rankings. A website redesign can ensure your site loads quickly, is structured correctly, and has a well-designed blog space for your inbound content marketing efforts.
3. Increasing Your Conversion Rate
Did you know something as simple as changing the color of a button can impact your conversion rate?
If you’re not familiar with the concept, the conversion rate is the percentage of website visitors who convert to leads or customers. Different events trigger conversions. Conversions include things like filling out a contact form on a landing page or making a purchase.
Conversion rate is just one website success metric that’s a crucial part of any redesign.
4. Adding More Functionality
Websites evolve. As your business grows and your website becomes more complex, you might need to add new functionality to your site.
For example, ecommerce sites that started with a handful of products often don’t include a search feature. As you expand your inventory, you’ll need to consider adding a search function so people can more easily find items.
Other ecommerce features you might consider adding include dropshipping or subscription plugins.
Ecommerce and consulting businesses alike might also consider adding live chat, multi-language, or direct booking functionality. The live chat feature was one of our surprising shopper insights from 2021.
5.Optimizing for Mobile
The majority of web traffic today is mobile. So if you designed your website several years ago to fit perfectly on a desktop screen, it’s past time for a redesign.
Many business owners make the mistake of examining their websites on a desktop computer. We can’t blame you. Most of us do our work with at least one if not multiple large monitors. The problem is your customers find your website on their phones.
Nearly 60 percent of all organic search traffic comes from mobile devices. Check out your website from your phone. What does it look like? Is it easy to navigate? Making sure your site is optimized for a mobile device is essential for any website redesign.
How Often Should You Redesign Your Website?
When and how often to redesign your website is a common question. Unfortunately, it’s a question without a set answer.
It’s not so much about how often you should redesign. When to redesign is more about considering how your business changes. When your website no longer fits your business, as described above, it’s time for a redesign.
In general, we recommend that you redesign your site about every 18 to 30 months. This pacing ensures that your website never gets cluttered or clunky with lousy design or bloated code.
How Mindsize Helps with Website Redesign
At Mindsize, we specialize in helping companies grow their business by optimizing their digital presence. From website redesigns to ecommerce development, we will ensure that your website delivers the results you need.
If slow site speeds or poor performance are the reason you’re considering redesigning, consider our custom site performance audit. We’ll complete your audit in just two weeks. At the end of those two weeks, our team of experts will walk you through each of our findings. Your final report will include any issues we found and a prioritized list of recommendations to improve your site speed. Schedule your site audit kickoff call today.