From your branding to your conversion rate — a single choice about your Shopify store impacts most aspects of your business. Which theme will you use? Choosing the right Shopify theme can set your ecommerce business up for success.
Online shopping is at an all-time high. Online sales grew 32% as a result of the COVID-19 pandemic. You need to choose the right Shopify theme to capitalize on the increased demand for digital commerce.
Why Choose Shopify?
Shopify is a leading ecommerce platform. When setting up an ecommerce site, most people choose Shopify. If not, they use one of its competitors like BigCommerce, Magento, or WooCommerce.
Shopify’s advantage is its ease of use. Even a technical novice can quickly set up their site. Shopify also offers all the tools a business needs to scale operations. Shopify’s platform includes hosting, inventory management, and payments.
Shopify also offers a robust ecosystem of theme developers to help customize your store setup.
What are Shopify Themes?
Shopify themes control the look and feel of your site. If you’ve built a WordPress website, you’re familiar with the concept of themes. Or, for a non-technical example, if you’ve ever used a theme to style your PowerPoint slides, you have an idea of how themes work. Shopify themes work similarly by controlling the design of your site. The theme is the template Shopify uses to display your store’s content.
Themes include layouts for each element of your store, such as:
- Your homepage
- Product listing pages
- Single product pages
- Cart and checkout pages
Shopify has two types of themes — free and premium. Premium themes offer additional features or design options for a fee. You can find both theme types online. Other paid themes also are available through third-party marketplaces or individual Shopify developers.
Why Choosing the Right Shopify Theme Matters
The wrong Shopify theme can have disastrous implications for your branding and user experience.
Your theme controls the look and feel of your website. It plays a large part in the first impression potential customers have of your site. For example, if you’re a luxury retailer, you don’t want a clownish-looking homepage better suited for a toy store. Instead, you should pick a Shopify theme that matches the look of your brand.
Secondly, the theme controls more than the look of the homepage. The theme drives your overall user experience, which can have a considerable impact on your sales.
Altering the color or placement of an add to cart or a checkout button can drastically change conversion rates. Therefore, a winning Shopify theme should have excellent design and functionality.
What to Consider when Choosing your Shopify Theme
When you’re evaluating Shopify themes, you’ll need to consider several factors. Utilize this checklist to make sure you pick the best theme for your business.
When choosing a Shopify theme:
- Identify the Most Important Features. What features are most important to you? Are there any features that are essential to your business? Once you know what features are “must-haves,” you can weed out themes that don’t offer them.
- Decide on a Budget. Theme prices vary. Themes with support for more complex features cost more. You’ll also need to budget for a developer if you need help configuring your theme.
- Pick the Right Theme Developer. Not all theme developers are equal. Some have more experience than others. Research the ratings and reputation of the theme developer before you install their theme on your site. You’ll also want to consider what types of support they offer. Shopify thoroughly vets themes and developers before releasing their themes. Selecting an official theme provides extra assurance of quality.
- Consider Customization. You can configure most Shopify theme settings quickly from the Shopify admin theme editor. But if the customization you want isn’t available, you can only make the change by editing the theme’s code. Check your theme’s documentation to see what customizations you can make from the theme editor.
- Research Functionality. Does the theme support all the functions you need to highlight your products and services? You want to choose a theme that functions as you need it to.
- Consider Aesthetics. Does the theme match your brand? Is it visually appealing?
- Check Mobile-Friendliness. Most ecommerce traffic is from mobile devices. If people don’t purchase via mobile, they at least research there. You’ll want to ensure your theme is mobile optimized.
- Seek Optimized Checkout. A great-looking homepage won’t do you any good if you provide an awful checkout experience. Make sure your theme’s checkout is designed to decrease friction and is optimized to convert. A frictionless checkout process helps get ahead of cart abandonment.
How Do I Change My Shopify Theme?
If you already have a Shopify store, you may wonder if you can switch your theme. Yes, changing themes is pretty straightforward.
People also wonder if switching Shopify themes will break their online store, but don’t worry. The theme only affects your store’s look. It doesn’t alter or delete content. All your product listings are safe.
Shopify also allows you to configure and preview a new theme before you publish it. So you can keep your existing theme until you’re ready to make the switch.
How Can I Get Help Selecting or Updating a Shopify Theme?
At Mindsize, we help ecommerce businesses scale. If you need help choosing and configuring a Shopify theme for a new or existing site, our experts can help. Contact us today to learn more about our Shopify development services.