Online retailers pick Shopify as their ecommerce platform because it’s easy to use. You can set up a store without writing a single line of code. But, there are still necessary steps to take for Shopify optimization.
Optimizing your Shopify store ensures your site runs smoothly, performs well in search, and converts visits into purchases. This post reviews the basics of Shopify optimization and offers eight tips to create a fully optimized Shopify store.
What is Shopify Optimization?
Optimization is the process of tweaking your Shopify store for better performance. Monitor key metrics like your site’s speed, conversion rate, and bounce rate to determine what elements of your Shopify store need improvement.
Fully optimized Shopify sites are:
- Fast. The longer it takes for a page to load, the more likely a visitor will leave. Optimizing your store for speed improves your customer experience.
- Scalable. Scalability is about making sure your site can adapt to a large traffic increase.
- Easy to Use. Part of Shopify optimization focuses on improving your user experience, so everything from searching for a product to making a purchase is seamless for the end-user. Unnecessary friction or confusing interfaces make it more likely visitors will abandon their carts.
- Mobile-Friendly. The majority of ecommerce purchases occur on mobile devices. You’ll configure your Shopify store to work just as well, if not better on mobile devices as they do desktops.
Why Does Optimization Matter?
How well and fast your Shopify store runs ultimately impacts your bottom line. Optimization influences your site’s conversion rate and search performance. Fully-optimized Shopify stores convert more traffic into sales and rank higher in search results.
Optimization and Conversion Rates
Conversion rates are one most important ecommerce metrics to track. Therefore a large part of your Shopify optimization efforts should be to improve your conversion rate. If your site is slow or difficult for users, customers won’t make a purchase. People shop online for convenience. You need to optimize for speed and experience to offer the convenience your customers expect.
Optimization for Search Engines
Search engine optimization ensures that Google and other search engines can easily index your content. Optimizing your Shopify store for performance and user experience improves search results beyond SEO best practices. How fast a site loads and how mobile-friendly it is are two factors search engines use when determining where to rank a site.
How to Optimize Your Shopify Store
Now that you understand what optimization is and why it’s important, let’s review the best practices for Shopify optimization. These tips will help you improve your site’s performance.
8 Tips for Shopify Optimization:
- Pick the Right Theme. Your Shopify theme can impact how fast your site loads and how easy it is to use. Check out our guide to picking the best Shopify theme. In general, look for a theme from a trusted developer with a visually appealing and easy-to-use interface.
- Update the Theme Regularly. As Shopify updates its platform, theme developers make updates to the core files of each theme. Keeping your theme up-to-date should improve your site’s speed and performance because an outdated theme is a common reason a Shopify site is so slow and one of the easiest to fix.
- Design for Mobile. When picking a theme or making any customizations, make sure you’re thinking about mobile users. Video background or image sliders may seem cool when you’re viewing from your desktop. But they can create a painfully slow loading experience on mobile.
- Limit Apps and Keep them Updated. The more apps you run on your Shopify site, the more likely you will have an app conflict that could decrease your site’s performance. Also, like with themes, you need to keep apps up-to-date to ensure they run fast and securely.
- Delete Unused Apps. If you no longer need an app, remove it entirely from your site. In addition to clicking “uninstall,” review your site’s code to ensure there are no stray remnants of the old app.
- Eliminate or Reduce Complex Liquid Code. Templates include prewritten Liquid code. Liquid is Shopify’s templating language used to call Shopify functions or pull information from Shopify’s database. If your theme has unnecessarily complex Liquid code, or you modified a theme by adding your own Liquid code, review it to ensure it’s not slowing your site down. Inefficient Liquid code can present challenges with scaling your site. For example, looping through all products or orders is fine when you don’t have that many. But as you add products and more orders, that function will take longer to execute.
- Reduce and Resize Images. Using too many videos or images can slow your site down, especially if you haven’t optimized the images. Fortunately, Shopify automatically serves images in an optimized format. But your site will load better if you upload a web-optimized file instead of relying on Shopify to adjust the files.
How Mindsize Can Help Optimize Shopify
At Mindsize, our experts can fully optimize your Shopify site. The optimization process starts with a custom performance audit. The audit includes a detailed report of any issues we find and a prioritized list of recommendations for optimizing your site. Schedule a call today to discuss how Mindsize can help you optimize your Shopify site.