Have you been wondering how to integrate BigCommerce with Amazon?
In the US, there’s not a more prominent name in eCommerce than Amazon.
Amazon now controls a full 50% of the United States eCommerce market.
Customers in the US invest well over 20 billion minutes browsing Amazon each year. That’s even more time than they invest in Amazon’s nine largest rivals combined.
These statistics show that if you’re not selling on Amazon, you’re losing out on a great deal of potential income.
The good news is that learning how to integrate BigCommerce with Amazon does not take much time. But it does have the potential to make your organization more successful and efficient.
In this detailed guide, we’ll teach you how to:
- Add Amazon as a sales channel to your BigCommerce shop
- Import items from Amazon to your BigCommerce directory
- List BigCommerce products on Amazon
- And a lot more
Let’s dive in.
What Are the Requirements To Integrate BigCommerce With Amazon?
Before integrating BigCommerce with Amazon.com, you’ll have to run through the following steps:
1. Amazon Seller Central
Having a US-based Amazon Seller Central Account on a Professional Selling Plan is a requirement.
Keep in mind that all FBA (Fulfillment by Amazon.com) orders, consisting of Amazon Prime orders, won’t be supported by the BigCommerce integration.
You will need to have a valid bank account, as this will be used to collect the revenue created from Amazon and pay for your month-to-month Amazon selling account registration charges.
Keep in mind that the sales you make through Amazon.com with the BigCommerce integration will count toward your BigCommerce store’s trailing 12-month Gross Merchandise Value. If you make adequate Amazon sales, you may be forced to update to a much more aggressive BigCommerce strategy.
Also, keep in mind that, while BigCommerce won’t cost a dime when you use the integration tool, Amazon does charge fees for using its system.
2. BigCommerce Store
Ensure your store is set up with US Dollars as the default currency and that delivery to the US is enabled within your shipping settings.
If you’re using a third-party inventory or order management application, make sure stock isn’t decremented twice after integration.
Your existing apps may not work with BigCommerce’s built-in Amazon integration.
3. BigCommerce Products
BigCommerce supports products with variants as well as simple products. However, there are certain restrictions on the products Amazon allows you to sell:
- Amazon will only support physical products
- Products using Product Pick List options, like add-ons and bundles, will not be supported
- Every product that is currently available on the Amazon catalog needs a standard EAN, GTIN, or UPC identifier (ASIN isn’t supported in BigCommerce
- Products without a brand or GTIN exemption will require a UPC identifier
- Every product must be assigned a brand
- You can use no more than 2,000 characters in product descriptions
Additionally, with the integration, you’ll only be able to sell BigCommerce products that fit into the following categories:
- Arts, Crafts, and Sewing
- Beauty and Personal Care
- Clothing, Shoes, and Jewelry
- Grocery and Gourmet Food
- Health and Household
- Home and Kitchen
- Patio, Lawn, and Garden
- Pet Supplies
- Sports and Outdoors
- Tools and Home Improvement
- Toys and Games
Beyond that, you’ll need to request Amazon’s approval if you wish to sell into any of the following subcategories:
- Boy’s watches
- Girl’s watches
- Men’s watches
- Women’s fine jewelry
- Fan shop sports collectibles
Remember that you have to follow the policies of Amazon regarding the products they restrict.
The list is quite extensive. It’s a good idea to take a few minutes to review it.
How to Integrate BigCommerce with Amazon
After you’ve satisfied every one of the demands detailed above, use these actions to integrate your BigCommerce shop with Amazon:
1. Within the BigCommerce dashboard, head to the Channel Manager.
2. Click where it says Amazon.
3. Within the section that says “Set your default listing category,” click “Select Category” and pick your category.
4. Choose “Get Started.”
5. Choose “Connect to Amazon.”
6. Sign in to your Amazon selling account and agree with their License Agreement. Your BigCommerce store is now connected to Amazon.
About Category Mapping
The first step to establishing the integration is to map all current BigCommerce categories to Amazon categories.
Note that you won’t be able to map parent categories. You can only map the deepest subcategories.
If you have products that belong to an un-mapped category, they’ll be assigned to the default category that you selected earlier.
How To Configure Channels
You’ll want to set the default inventory level and handling time within the settings of your channel.
For the default handling time, Amazon will require that each product has a handling time specified. This default will be used for every product that wasn’t manually given a handling time.
The same holds true for the default inventory level. Any BigCommerce product that doesn’t have inventory tracking enabled will default to what you set as your default inventory level.
When existing products already listed on Amazon match with products in BigCommerce, you have two different options.
The first option is to link match the products and send all of the product information from BigCommerce to Amazon.
This will include:
- Product name
- Product description
- Product category
In the event that you make changes within the Amazon fields that are linked to BigCommerce, they’ll be automatically overwritten the next time there’s a synchronization.
Note that any changes made in fields unique to Amazon won’t be overwritten.
The second option is to link matching products. This option will only send the price and quantity of each product during integration.
Importing Your Amazon Products To BigCommerce
If you already have products in your Amazon account, you can easily import them into the BigCommerce catalog. This allows you to list Amazon products in your BigCommerce store and manage their inventory, price, and additional details from within your BigCommerce account.
- During the import, Amazon will identify existing BigCommerce products that have the same SKU as the Amazon product and link them instead of creating a new listing
- Products with variants may only be imported one time
- If no weights are listed for the parent of an item with variants, the weight of a variant will be utilized
You’ll find this integration to be a very useful tool.
Listing Your BigCommerce Products on Amazon
Listing BigCommerce products on Amazon requires you to go through the following steps:
1. Click the Storefront button that shows in the Listed On column beside the product you want to add. Click on Create Listing.
2. Open the Channel dropdown menu on the Product Listing Details page and click on Amazon. Change the Product Listing Category if necessary.
3. Product name, description, price, and brand will then be imported. If you’d like, you can overwrite them during this stage. Changes will only apply to products on Amazon, not on BigCommerce.
Depending on the listing’s product category, Amazon sometimes requires additional info before a product can be listed.
When everything’s done, simply save the changes. Products will show as Pending within the New Product List. The status will change to Active after Amazon approval.
New listings will typically take up to an hour to appear in your Amazon store after they’re approved. Images can sometimes take longer to appear. It could take up to 24 hours.
When a listing is rejected, there are a few things you can do to rectify common errors.
Error: “Requires field ‘Product Type’ in order to list when creating a new ASIN on Amazon.
Resolution: Go to your Product Listing Details and enter Product Type.
Error: “Standard product id (UPC, GTIN or Amazon ASIN) is either not provided or invalid.”
Resolution: Go to Edit your product and add in a UPC code.
Error: “Amazon has flagged this product’s description for having invalid content.”
Resolution: Remove all prohibited content, such as email addresses, phone numbers URLs, etc., and resubmit your listing.
Why Integrate BigCommerce With Amazon?
One of the reasons Amazon has become such a wildly successful platform for online retailers is because they’ve perfected eCommerce page design to maximize sales.
On every Amazon product page, you see the same three-ingredient recipe at work:
- An extremely prominent featured image that beautifully displays your product to the customer
- A popular review section that allows customers to read the experiences of other buyers
- Proven call-to-action buttons that encourage purchases
In today’s world, online shopping has become more than just a convenience. But there are still some drawbacks.
For example, a customer isn’t able to touch, smell, taste, or try a product before making a purchase.
This has always posed a problem for online retailers.
But the first two ingredients (above) that are mixed into every one of your Amazon product listings give customers more peace of mind when they’re deciding on a purchase.
This is especially true if you use high-quality images and have a lot of positive reviews for your new customers to read.
Customers who buy on Amazon feel like they’re making an informed purchase decision, which makes them far more likely to buy from you.
Now You Know How To Integrate BigCommerce With Amazon
Now that you’ve fully integrated BigCommerce with Amazon, it’s time to take your sales to a new level.
This integration of BigCommerce and Amazon will make the process as smooth as possible for you. If you need help scaling your BigCommerce site to work with Amazon, contact Mindsize.