WordPress reigns as the most popular content management system, powering two out of every five websites on the internet. Shopify’s ecommerce platform continues to grow its market share. Early-stage online businesses tend to use one or both platforms because of their ease of use. So how can you combine them to start making sales on your WordPress site?
To help you integrate Shopify with a WordPress site, this post explains:
- When and why you’d want to integrate Shopify on a WordPress site
- The two most common methods for integration
- Steps to take to complete your Shopify and WordPress integration
Why Integrate Shopify with a WordPress Site
When you already have a WordPress site, you can add ecommerce functionality by installing a native WordPress ecommerce plugin like WooCommerce or integrate with a SaaS ecommerce system like Shopify.
Picking an Ecommerce Platform for Your WordPress Website
Choosing the right ecommerce platform for your business comes down to complexity. How many products do you offer, and what level of customization do you need for the entire user experience? WooCommerce and Shopify support ecommerce functions on a WordPress site. But since Shopify operates outside the WordPress ecosystem, you won’t have access to all of the same features and functionality.
If you want to host your entire ecommerce store on WordPress, you’ll have to use a plugin with Shopify or try WooCommerce. For help setting up a WooCommerce store, check out our step-by-step guide to starting a WooCommerce store. WooCommerce offers more customizations, but that additional flexibility comes at the cost of simplicity. Integrating with Shopify works well if you only want to sell a handful of products on your WordPress site. For more details on the differences between Shopify and WooCommerce, check out our WooCommerce vs. Shopify comparison.
Ways to Integrate Shopify With WordPress
Shopify offers two options to integrate with WordPress. You can create embeddable buy now buttons from your Shopify admin account or install a WordPress plugin. Both options are easy to implement and don’t require much technical expertise.
Integrating Shopify with WordPress Using Buy Now Buttons
Buy now buttons allow you to create a stand-alone storefront powered by Shopify’s cart and checkout platform. Buyers can instantly check out and buy the product without leaving your WordPress site.
Steps for creating buy buttons to integrate Shopify with WordPress:
- Log In. Log in to your Shopify account. If you don’t have a Shopify account, then set one up.
- Enable the Buy Button Sales Channel. From the Shopify admin, go to the “Sales Channels” section and “Add Buy Button.”
- Add Your Product. Before creating a buy now button, you have to add the product to your Shopify account. Even if you’ve already added the product, check to make sure you’ve made it available to the “Buy Button Sales Channel.”
- Create a Button. Go to the “Buy Button” section and click on “Create a Buy Button.” You’ll select the product you want and customize the button’s appearance.
- Copy and Paste the Button Code. Shopify will provide an HTML embed code. Copy the code from your Shopify admin and paste it into your WordPress page or post.
For a more detailed step-by-step guide and explanation of the buy button settings, review the Shopify documentation.
Integrating Shopify with WordPress Using a Plugin
Buy buttons add Shopify products and checkout to your WordPress site, but the experience is cumbersome. You have to edit settings in your Shopify and WordPress admins. If you’re looking for a more seamless experience, try using a plugin. The WP Shopify plugin ranks as one of the most popular ways to integrate Shopify with WordPress.
Steps for integrating Shopify with WordPress using WP Shopify plugin:
- Download and Install the Plugin. You’ll need to install the plugin on your WordPress site. You can pick between the free or premium versions. The paid version unlocks additional features such as a full storefront and advanced checkout configurations. This version starts at $99 per year for up to three websites.
- Add Products to Your Shopify Admin. You’ll still use Shopify to add and edit products. Anytime you change a product in Shopify, the plugin will automatically sync it with WordPress.
- Display and Sell Products. Add products to your pages or blog posts using the plugin’s shortcodes. The plugin also can automatically create pages for each product. WP Shopify also offers paid extensions for Elementor and Beaver Builder, starting at $49.99 per year.
Get Help Integrating Shopify with Your WordPress Site
At Mindsize, we help businesses ensure their ecommerce technology supports their growth plans. If you already have a successful high-traffic WordPress website, integrating your site with Shopify represents a significant opportunity for growing a new sales channel. We specialize in WordPress and ecommerce development. Our experts can help you set up an integration between Shopify and WordPress or evaluate if your business would benefit from using WooCommerce or another ecommerce platform instead. Contact us today to schedule an introductory call to learn more about our WordPress and Shopify development services.