WooCommerce Tutorial: Setting Up Your Ecommerce Store

A small cartoon man standing and facing on a huge laptop while pointing some data on the screen

Getting started with WooCommerce can be intimidating, but don’t worry. We’re here to help with this WooCommerce tutorial on setting up your online store. 

WooCommerce is a powerful ecommerce platform for WordPress with nearly endless configurations and customizations. While WooCommerce’s flexibility makes it an excellent choice for building an online store precisely to your liking, it can make the initial setup overwhelming. In this post, we’ll walk you through the setup process step by step. 

Step 1: Install WooCommerce and Launch the Setup Wizard

Before you can begin our WooCommerce tutorial, you’ll need a functional WordPress website, so you can install WooCommerce. 

Start by installing the WooCommerce plugin: 

  1. Log in to your WordPress admin. 
  2. Hover on plugins in the side navigation, and click on “Add New” in the dropdown. 
  3. Use the search bar to find WooCommerce. 
  4. Click “Install Now” and then “Activate.” 

After you activate the WooCommerce plugin, the setup wizard will launch. You’ll answer some basic questions about your business and the types of products you sell. On Step 3 of the wizard, you’ll notice that the free version of WooCommerce only includes physical products and downloads. You need to upgrade to a paid plan to sell subscriptions, memberships, bookings, bundles, or customizable products. 

On Step 5 of the wizard, you’ll select your store theme. The store theme controls the look and layout of your website and product pages. 

After completing the setup wizard, you’ll see a checklist of the items you need to complete to launch your store. We’ll tackle these steps next in our WooCommerce tutorial. 

Step 2: Add Products to Your Store 

Click the “Add my Products” link in the getting started checklist. You’ll see four options for adding products to your WooCommerce store:

  • Start with a template
  • Add manually
  • Import via CSV
  • Import from another service

If you’ve never used WooCommerce before, select “Start with a Template.” You’ll advance to the edit product page, and pop-up balloons will guide you through the entire process. At this point, you can keep adding products by clicking the “Add New” button at the top of the page or going back to the WooCommerce home screen to continue setting up your store. 

Step 3: Set Up Your Payment Gateway 

The next step is to figure out how customers will pay. If you plan to use WooCommerce payments, the default payment gateway, you can click on the “Get Paid with WooCommerce Payments” link in the getting started checklist. From there, a guided wizard walks you through completing the enrollment and setup process for using WooCommerce Payments. 

If you want to use a different payment processing company, you’ll need to complete the setup according to the gateway’s instructions. You can probably find a WooCommerce tutorial from your processing company. 

Step 4: Configure Tax and Shipping Settings 

The following two items in the getting started checklist cover tax and shipping charges. 

For tax, you have the option of letting WooCommerce and Jetpack automatically calculate sales tax for you or setting it up manually. 

For shipping, the default method is to charge a flat rate. More advanced shipping options and calculations require a shipping plugin. 

Step 5: Set Up Marketing Tools 

WooCommerce recommends setting up your marketing tools next. You can select from their list of preferred tools. But it is probably easier to skip this step until you finish setting up the rest of your store. 

Step 6: Personalize Your Store 

Now comes the fun part! Let’s give your store some style. Click the “Personalize My Store” link from the getting started checklist. You’ll see options to:

  • Create a custom homepage
  • Upload a logo
  • Set a notice

Create a homepage and upload a logo. You can skip the store notice if you don’t need one. 

You’ll then see an option to use Storefront to design your store. Click “Let’s Go!” 

You’re now at the customizer. You can change the colors, fonts, layout, and other elements of your store. Pop-up balloons guide you through the process. 

Next Steps

Congrats! You completed our WooCommerce tutorial on online store setup. At this point, you have the basics configured, but you might want to consider some additional customizations before you launch your site. 

A cartoon man on a suite holding a checkmark while standing behind a checklist

Check out our other WooCommerce tutorials:

In addition to integrations and optimization, plugins play an important role in customizing your WooCommerce store. 

We compiled our top picks for the best WooCommerce plugins:

Getting Help Setting Up Your WooCommerce Store

We hope you found this WooCommerce tutorial helpful, but if you need more help setting up or optimizing your ecommerce store, help is just a click away. The team at Mindsize specializes in building, scaling, and improving ecommerce websites. We’ve helped our clients handle millions of orders totaling more than $500 million in sales. We’re more than just developers. We’re partners for growth. Other agencies can help you build a website. We know what it takes to make your store succeed. Contact us today to schedule an introductory call.