We all know that the holidays are upon us with Thanksgiving only a few days away. But there are probably some eCommerce holiday optimizations that your store is not ready for.
Knowing that COVID is going to have some impact on holiday eCommerce trends this year does not mean you cannot plan ahead for success. In fact, Patrick has said he thinks that eCommerce is going to increase by a larger margin this year than in years past. Some predictions have an increase in holiday shopping by 35% bringing the anticipated total close to 182 billion in 2020.
“By failing to prepare you are preparing to fail”– Benjamin Franklin
For example, are you using SMS to communicate to your customers or potential customers? In 2019 stores that used SMS went up by 237%! And those that did use text messages AND had mobile ready sites saw a sharp increase in sales.
Here is a quick look at the numbers that this year’s holiday shopping could see compared to last year. Plus a handy list of holiday dates you should be aware of.
Mindsize’s eCommerce Holiday Infographic
Prepare for Holiday Sales
It is not too late to create promotions and sales around 2020 holidays. If you need help looking over your checkout process and making sure your eCommerce store is ready for holiday sales, that is what we are here for. Reach out to our team today and we will work together to get your store ready for customers for all of your end of the year promotions.